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Bee Gaming: the Bee Store project that wants to grow gaming in Guimarães

BEquipa Bee Store 20 Mar 2026 6 min de leitura
Bee Gaming: o projeto da Bee Store que quer fazer crescer o gaming em Guimarães - Bee Store

Bee Gaming is the Bee Store project dedicated to the world of gaming, esports, and events. The second edition of Bee Gaming takes place on April 18th, at the Fernando Távora Pavilion in Fermentões, and promises to bring together competition, technology, partners, and the community for a day designed for different audiences.

 

How Bee Gaming was born

Bee Gaming was born from a simple desire: to transform a passion for gaming into in-person experiences.

At Bee Store, there has always been a natural connection to technology. We work daily with smartphones, computers, accessories, connectivity, and digital solutions. The step to enter the gaming universe was not forced. It was a natural evolution.

We realized there was room to create events with their own identity, capable of bringing together young people, families, players, enthusiasts, and companies in the same environment. A space where gaming was not just seen as competition, but also as socializing, energy, brand, and community.

At the same time, we felt the need to give this area its own space within the Bee Store ecosystem. The parent brand remains present, but Bee Gaming will now have a more focused identity, allowing for better content organization, valuing events, and building a stronger presence in this area.

 

Much more than a tournament

When people talk about gaming events, they often only think of consoles, computers, and competition. But Bee Gaming wants to be more than that.

We want each edition to be a meeting point. A place where technology comes to life, where players challenge each other, where the public gets involved, and where brands find space to be relevantly present.

Ultimately, we want to create experiences that make sense for both those who play and those who just come to soak up the atmosphere. This is precisely why the event has free admission and is open to the entire community.

 

A project with ambitions for growth

Bee Gaming was not conceived as a one-off event. From the beginning, the idea has always been to build a continuous project.

We have already held a first edition, which served to validate the concept, understand the public's response, and gain experience. With the second edition, we are taking another step in this construction. Each event helps us learn, correct, improve, and raise the bar.

The objective is clear: to grow Bee Gaming year after year, with more audience, better experience, and greater partner involvement. All of this without losing what we consider essential: authenticity, proximity, and the desire to create something with real value for the Guimarães community.

 

Bee Gaming II edition: what will happen on April 18th

The Bee Gaming II edition will take place on April 18, 2026, at the Fernando Távora Pavilion in Fermentões, opening at 9:30 AM. Admission is free.

This edition represents another step in the project's affirmation and reinforces the commitment to creating a stronger, more organized experience capable of attracting different public profiles.

Counter-Strike 2 Tournament

One of the main highlights will once again be the Counter-Strike 2 tournament, a title that continues to mobilize players and communities across the country. Competitiveness, teamwork, and the excitement of the game make CS2 a natural choice for an event of this kind.

FIFA Tournament by EXSAD eSports

This edition also features a FIFA tournament, promoted by EXSAD eSports, reinforcing the diversity of the program and extending its reach to other participant profiles.

Sharkcoders Guimarães

The Bee Gaming II edition will also feature Sharkcoders Guimarães, adding a component related to technology and learning. This is a way to show that gaming can also be a gateway to developing digital skills.

Partners, sponsors, and local involvement

The growth of Bee Gaming is also built through the right partnerships. This edition will feature:

Main sponsors: Brook Energy and SalesBrook.

Institutional support: Guimarães City Council and Mesão Frio Parish Council, reinforcing the importance of this initiative in the local context.

Presences at the event: 1001 Impressão 3D will have a merchandise stand, and ROZ, a digital marketing company, will be responsible for capturing the most memorable moments of the day.

Partner brands and companies: Ana Leite Studio, Soul Street Burger, PMPublicidade, Socorama, Roady Guimarães, HACOST, Grupo Santiago, DS Guimarães Centro e Quintã, Café Ribela and DUKE Studio.

 

An event for the entire community

Bee Gaming is not built only with competitors in mind. It is also designed for those who watch, for those who accompany, for those who enjoy the atmosphere, and for those who want to discover more about this universe.

Free admission further brings the event closer to the community and invites different audiences to be part of this experience. Although participation spots are already filled, the event remains open to the public, who can visit, watch, and follow everything that will happen throughout the day.

We believe that events of this type have a real impact on the local community. They can bring young people closer to positive experiences related to technology, show families that gaming can be enjoyed in a healthy, organized, and social way, and create new connections between companies, brands, and the public.

 

The role of Bee Store

Bee Store is at the origin of Bee Gaming and continues to be the foundation that supports this project.

Over the past few years, Bee Store has sought to establish itself as more than just a smartphone and computer store. We want to be a local brand with the ability to create solutions, generate experiences, and develop initiatives that go beyond the traditional business model.

Bee Gaming is precisely a reflection of this vision. Proof that technology can be experienced in other ways. Proof that a local brand can create movement. And proof that, when there is a will to make things happen, it is possible to build projects with identity and the ability to mobilize.

If you want to know about the equipment that supports the best gaming setups, visit our collection of gaming components and peripherals.

 

The future of Bee Gaming

We are still in a growth phase, but the vision is clear. We want to continue to grow Bee Gaming, improve the experience from edition to edition, attract more public, more teams, more partners, and more notoriety.

We want Guimarães to see Bee Gaming as a project with legs to run. And this is just the beginning.

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